Boost of Vietnamese Cultural Industry: BlackPink Concert in Hanoi
Two nights of the Born Pink World Tour Hanoi have come and gone, but BlackPink is still making headlines in the Vietnamese media days after the event. The audience is still filled with excitement as the echoes of the performance continue to resonate. The K-pop girl band made a powerful impact in Vietnam and managed to generate approximately VND300 billion (US$13 million) in ticket sales. Key to BlackPink’s success revealed Dr. Thi Gammon, currently a researcher at King’s College London, UK, specializes in studying the global impact of the Korean wave. According to her, BlackPink’s music shows generated significant excitement as there were not many renowned artists performing in Vietnam during their peak. In addition, given the recent economic development in Vietnam, individuals no longer prioritize basic needs such as food, clothing, and travel. Instead, they seek quality entertainment and are willing to invest in cultural experiences. “Economic integration and cultural exchange ...