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Crowded diners at Banh Mi Xin Chao in Japan. Photo: FBNV Banh Mi Xin Chao is a brand of two brothers, Bui Thanh Duy (37 years old) and Bui Thanh Tam (32 years old) in Japan after many efforts and concerns. Tam and Duy are international students who have lived, studied and worked in Japan for many years. When they had to queue in Tokyo to buy a Turkish Doner Kebab, they had the idea to bring Vietnamese street food to start a business in Japan. It is also a way to promote the country’s culture to the world. Starting a startup project, they faced many difficulties. They have to raise capital from their families and from the contributions of the Vietnamese community in Japan; must find a local guarantor, find a factory to produce Vietnamese-style bread, find a place to open a shop, meet the strict quality standards of the Japanese. In October 2016, a small shop called Banh Mi Xin Chao opened on Waseda Dori Street. The shop chose the name Xin Chao (Hello), a simple phrase t...